Operator · Speaker · AI educator
An operator who ran marketing from 29 countries, was AI-early before ChatGPT, and taught a room of 118 founders and operators at Toronto Tech Week. I talk about judgement before automation, and why an AI operating system beats a pile of AI tools.
RISE ShowcaseFeatured on
A growing record of where the work has shown up. Want to add your show or stage to this wall?
Podcast conversation
Sitting down with a longtime friend to unpack building a business around the life you want, not the other way around. Why email is still the most overlooked sales asset, how one well-timed automated email made over $10k, and using AI to amplify your expertise instead of replacing it.
TalkRISE Showcase · George Brown College
Panelist with George Brown's Entrepreneurship team: how to use AI without sounding generic, the guardrails to set before you automate, and what still needs a human making the call.
Toronto Tech Week · George Brown College
150+ registrations and 118 attendees at GBC Harbourfront, turning the AI OS thesis into a live founder workshop. Watch the session, then use the companion skill file to build your own foundation.
Get the AI OS skill file →What I talk about
Pick the angle that fits your audience. Every one is built from real operating experience, not theory.
Why a dashboard or a stack of subscriptions isn't an operating system, and what it actually takes to install one that runs your repeatable work.
Rolling AI into a company is change management, not a software install. How workshops, training sprints, and clear guardrails get a team actually using it... without the whiplash.
What's safe to automate versus what still needs a real person making the call. The guardrails you set before you let AI loose on your marketing or customer data.
The background
The short version of a long road, and why it shapes how I think about AI in a real business.
I spent the final semester of my business degree abroad and caught the travel bug. The standard path of desk, commute, and stay put was never going to be the one.
Back home, I started in account management and business development at an agency. That's where I learnt how client work and growth actually run day to day.
A pandemic layoff pushed me to go all in for myself: freelance copywriting, email, and automation. Years fixing the human version of copy by hand trained my eye for what doesn't sound like a robot, which is exactly why the systems I build now still sound like you.
In their words
“Trevor has been a huge asset across multiple companies in our portfolio for more than three years. He turned messy content and newsletter processes into smooth systems that now run reliably with sharper messaging and better results. If you get the chance, I highly recommend working with him.”
Scott Oldford
Investor, mentor, and coach
“It's a breeze to work with Trevor, he totally gets the space and messaging, has a brain for marketing, and writes really really well. I would highly recommend Trevor for all of your marketing needs.”
Dave
Co-founder, Breakthrough Academy
Read my thinking
Practical notes on AI operating systems, founder-led growth, workshops, and what I am learning while installing this stuff in real businesses.
Read and subscribe →Need the system built?
Where my team installs the AI operating system that runs your growth, end to end. Done with you, and you own it.
See the services →