About Trevor
I'm a recently retired digital nomad and fractional CMO who's been in the trenches at the intersection of AI and business growth, helping clients scale from anywhere in the world.
The Story
I didn't start out as a copywriter. I started as someone who was frustrated — watching talented founders build brilliant products, only to struggle with the part that actually gets people to care: the messaging.
I saw the same problems repeat. Founders writing at midnight because the email still wasn't right. Onboarding sequences that were abandoned halfway through. Newsletters that went dark because nobody had time to manage them. CRMs that were more chaos than system.
So I started fixing it. First for friends, then for their companies, then for the founders in their network. And somewhere along the way, I realized that what I was really building wasn't copy — it was systems. Reliable, repeatable systems that let businesses talk to their customers clearly and close the right deals.
Now that's what I do. I help early-stage founders turn messy content into strategic systems that actually convert.
How I Work
No Fluff, No Gatekeeping
You're not here to become a marketing expert. You're here to build a business. I handle the content strategy, the copy, the systems, and the execution. You focus on what only you can do.
Speed Without Sloppiness
I use AI where it makes sense — research, ideation, formatting. But every word gets reviewed, rewritten, and optimized by me. You get fast turnarounds without sacrificing quality.
Results Over Vanity Metrics
I don't measure success by word count or email frequency. I measure it by conversions. Signups. Revenue. Engagement that actually matters. Everything I write is built to move something forward.
I Own the Whole System
Copy is just one piece. I help with CRM setup, email automation, deliverability, segmentation, and flow optimization. Your messaging lives in a system that actually works.
Background
I've worked with dozens of early-stage companies across various industries — from SaaS to coaching, e-commerce to software platforms. I've managed CRM migrations, built email automation from scratch, and turned abandoned onboarding flows into conversion machines.
But most importantly, I've learned that the founders who win are the ones who stop trying to do everything themselves and get the right people in the room. People who understand the work. People who move fast. People they can trust.
That's what I aim to be.
Newsletter Growth Engine
The Newsletter Growth Engine is the email marketing team that helps early stage startups dial in their growth with an asset they own—their email marketing. From social ghostwriting to drive email sign ups, to lead magnet development and email flows, this boutique agency helps startups build lasting relationships with their email subscribers that drive long term business value.
Ready to build your conversion system?
Let's talk about what's working, what's not, and what's possible.
Schedule a Conversation